Hidden Revenue: Unlock Profits in Your Existing Business | Ep 49 | Fountain of Vitality

One of Ron Shank's coaching clients was losing 50,000 dollars a month when she first called him. He took her on anyway. The bleeding stopped within a month and a half. She was profitable within three months, expanded into the building next door by month six, and now runs a business bringing in 120,000 dollars a month. Ron says the turnaround rarely starts with a bigger ad budget. It starts with a phone call to the customers a business already has.

Description:

One of Ron Shank's coaching clients was losing 50,000 dollars a month when she first called him. He took her on anyway. The bleeding stopped within a month and a half. She was profitable within three months, expanded into the building next door by month six, and now runs a business bringing in 120,000 dollars a month. Ron says the turnaround rarely starts with a bigger ad budget. It starts with a phone call to the customers a business already has.

In this episode of Fountain of Vitality, host LaMont Leavitt sits down with Ron Shank, owner of Optimus Media and a certified Rapid Results Profit Coach. Ron walks through the strategies inside his Pathway to Profit system, including how a simple phone call to lapsed customers can uncover revenue a business already has, why raising prices by even a small percentage rarely costs as many customers as owners fear, and how a mechanic built his entire reputation on a single phrase about trust. Ron and LaMont also get into how business owners should think about training and managing AI, and why knowing your exact customer changes everything about how you reach them.

Subscribe to Fountain of Vitality for more conversations on health, business, and leadership with LaMont Leavitt. New episodes post regularly on YouTube, Apple Podcasts, and Spotify. If this episode helped you spot revenue hiding inside your own business, pass it along to a friend who needs to hear it.

Guest Bio

Ron Shank is a dual-certified Rapid Results Profit Coach and owner of Optimus Media, a digital marketing and web design firm he founded in 2000. Through his Pathway to Profit system, he has helped business owners step out of the daily grind of running everything themselves since 2017. Before coaching, Ron co-hosted a nationally syndicated morning show carried on more than seventy stations. He lives in Savannah, Tennessee.

Follow Ron Shank:

Website | Optimus Media | LinkedIn | Facebook | Email

Follow the Fountain of Vitality podcast:

Website | YouTube | TikTok | Instagram | Facebook | Rumble | Email

Follow LaMont Leavitt:

LinkedIn | Twitter / X | InnoviHealth

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