Fractional CMO Strategy: How Kimberly Cohen Uses AI to Compress Months of Marketing Into Days

by, LaMont Leavitt
Apr 06, 2026

About This Blog

She started in the mailroom. Then she became the webmaster for HEB, the largest family-owned grocery chain in the United States. After that came a winery investment in central Texas, a construction company inherited and sold, a real estate flipping operation, a cybersecurity SaaS sales role, and an enterprise advisory position selling media to high-tech companies. Kimberly Cohen has lived, by her own count, nine professional lives in 55 years. And every single one of them taught her something she now uses daily running Uniqua AI, the company she launched with her husband David eight months ago.

In this episode of Fountain of Vitality, host LaMont Leavitt talks with Kimberly about her escape from corporate life, how she structures her fractional CMO engagements around value instead of solutions, and the specific AI tools and workflows she uses to move faster than most full-time marketing departments.

Value Before Solutions

Kimberly does not open client conversations with a pitch deck or a menu of services. She starts with questions. What are your goals for 2026 and 2027? What happens if you hit them? What happens if you don't? What's blocking you? She works backward from the mission-critical priority, which for nearly every company is the same: make money and save money. Only after she maps the gaps does she align solutions, using a maturity model customized to the client's vertical.

For the GRC (governance, risk, and compliance) startup she currently advises, that meant building a go-to-market strategy that doesn't just target CISOs and CTOs. It targets CFOs, CEOs, and product managers, making sure everyone in the buying committee sees the value before pricing ever enters the conversation.

AI as the Multiplier

Once the strategy is set, AI becomes the execution engine. Kimberly uses it for prospect research, blog content validation, landing page creation with gated content, competitive analysis, and pricing assessment. She's not using AI to replace thinking. She's using it to compress timelines. Work that her SOPs estimate at months of effort is getting done in a week and a half.

She also built a custom app in Lovable that automates her pre-podcast research. It connects to Google Calendar, finds the upcoming guest, searches LinkedIn and the web, generates a full research document, places it in Google Drive, and creates a companion calendar event with the document linked. All at the click of a button.

The Virtual AI Advisory Board

One of her most distinctive tools is a virtual AI advisory board built for startup founders. It's modeled on the frameworks of major consulting and analyst firms, designed to give a founder C-level perspective on strategic decisions. The founder can pose questions, request cited sources, and get actionable recommendations. Kimberly is clear about the guardrails: AI hallucinates, and the advisory board's output still needs human verification. But as a first pass for decision-making, it gives small companies access to a level of strategic thinking they otherwise couldn't afford.

Picking the Right Tool for the Task

Kimberly and her husband David have spent enough time inside the major AI platforms to know which ones excel at what. She uses ChatGPT as her daily workhorse but notes it's the biggest offender when it comes to AI-sounding copy. Perplexity is her go-to for prosaic writing and blog content with integrated thought leadership. Gemini stands out for its Gems feature and deep integration with Google Drive, Gmail, and Calendar. Claude gets the nod for app building and voice-driven workflows, though she flags the token cost as something users should plan for.

Her broader stack includes Go High Level for CRM, landing pages, AI agents, funnels, and calendar booking. She describes it as the platform that has most of what you need, and if it doesn't, it connects to the tools that do.

Escaping Perfectionism

Kimberly calls herself a recovered perfectionist. Her advice to over thinkers: don't let great get in the way of good and executed. Pick a lane, create a plan, and let AI generate the task list. For the things you don't want to do or aren't good at, hire someone on Fiverr or Upwork. Buy your time back so it goes toward the big, audacious goals that actually move the business forward.

She's also used AI to coach her college-age daughter through the job search process, teaching her to prepare for interviews with AI-assisted research and critical thinking exercises rather than memorized answers.

Key Takeaways

Lead with value and questions, not with solutions or pricing
Work backward from the client's mission-critical goals to find strategy gaps
Use AI to compress execution timelines, not to replace strategic thinking
Build a virtual AI advisory board to give founders C-level perspective on decisions
Always trust but verify: AI gets you 80% there, the last 20% is yours
Match the right AI platform to the right task (writing, research, integration, app building)
Go High Level is a strong all-in-one platform for CRM, funnels, and AI agents
Lovable is effective for building custom workflow apps without a development team
Don't let perfectionism stall execution: pick a lane and ship something
Buy your time back by delegating low-leverage tasks to contractors or AI

Listen now on Apple Podcasts, Spotify, YouTube, and all major platforms. Follow Fountain of Vitality for new episodes on longevity, business, and high-performance living. Subscribe and leave a review to help others find the show.

Follow LaMont Leavitt: LinkedIn - @LaMontJLeavitt/ | Twitter/X - @ljleavitt1 |
InnoviHealth Website - innoviHealth.com

Follow Kris Land: LinkedIn - @KrisLand | Website - KrisLand.com

Follow Kimberly Cohen:

LinkedIn - @KimberlyCohenATX | GoHighLevel - GoHighLevel.com | Official Website - UniquaAI.com | Calendly - Discovery-Meeting-with-Kimberly | Email - kimmy@uniquaai.com

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